video marketing for printing companies

      First we learn where you want to grow you business. Then we research keywords and competitors  in your market to form a strategy that either fortifies your current page one ranking or helps get you there faster. 

     Using industry best practices for YouTube based video SEO, we create thumbnails, titles, descriptions, key moment logs, schema and the other metadata signs bots look for to determine if the video on your website speaks with a voice of printing authority . When these bots repeatedly confirm your videos are speaking with the voice of printing authority, your company is taking full advantage of video marketing.

    The keyword strategies we use for Search Engine Result Page rankings remain consistent for videos produced for social media. This continuity is designed to build a network leading all prospects to your website's respective landing page.   

    Part of our video strategy includes a primary location to park your video.  This page should have all of the information a prospect needs to win their trust and let them make the buying decision: including your video. A video introducing your staff, product and happy customers can be that final trust winning step in the sales process.  

    We can work with your web designer to insure we are providing everything they need to properly integrate your video content into this page.  We also have web design experience.  Based on the hosting company you are using, we may have the experience to easily install your video into your website for a much better price than a web design company.  

    If we are not familiar with your hosting company or web design application; we can recommend web design companies that understand your application and how video increases a website's performance, a user's experience and a client's conversion rate. 

    Now that you've found someone in your city looking for printing services and got them to your website; seal the deal by introducing them to the owner, show them how your team prints beautiful images on paper and let a few of their neighbors tell them how easy it is to work with you.  These are the elements we like to weave into many landing page videos: owner intro, production process and testimonials.  

     In addition to a longer form video for serious inquiries, our video campaigns can include snippets from these videos, reformatted for social media applications like Linkedin, Instagram, Facebook and others.  Your library of videos are stored on your company YouTube channel.  All are properly titled, described and indexed.  When linked from YouTube to your website and social media platforms, Google owned YouTube videos provide some of that additional SEO backlink juice.