From the first meeting where we design the campaign's focus, up to the final stage sitting back and watching your channel's videos launch; it usually takes less than 30 days for a typical package #2. It can take less or more time based on factors like the project's scope, the client's schedule and key customers' schedules. Our proposals and contracts list timetables for completion.
This again varies based on the scope of the project and to what degree an owner/manager wants to get involved in the process. In a typical Package #2 our plan calls for a 30 day process. The total amount of time the project requires from an owner/manager can range anywhere from 2 hours to 7 hours.
The majority of this time is comprised of 5-10 minute blocks in a day where you take a phone call or read and respond to emails or video proofs. The biggest block of time is required on the shoot date. This is usually the most fun day of the process. If all interviews are taking place at your business like a typical package #2, we will need the owner/manager for at least 30 minutes to welcome the crew and show us around. Then another 30 minutes to sit down and have a conversation about your business with the producer while the camera is running. As customers arrive for their interview appointments, you get to visit with your customers in a different setting. Some owners cater light snacks and drinks for the shoot.
A breakdown of each task's duration range for a typical Package #2 is attached below the questions.
Two key indicators of the campaign's performance are website traffic and website conversions, ie sales. Our organic campaigns are designed to send online traffic to your website, so track your website traffic. One way we boost traffic is by increasing your exposure on targeted Google search terms. Many clients see Google ranking results within a day of launching their campaign. Some see results within an hour of launch. It can take 4-6 weeks for a video listing to reach its' peak Google ranking position. Typically your video thumbnail will maintain its' peak position constantly for around 24 months. Some of our clients' thumbnails are still maintaining their peak page 1 listing for more than 7 years.
The other key performance indicator is converting that greater website traffic into more customers. The moment your video is embedded on your relevant webpage, your odds of converting a sale have increased. Many decision makers will appreciate this opportunity to personally meet the owner, take a tour of the operation in action and meet a few of the company's best customers.
Because our campaigns begin working immediately, it's possible you will quickly get new business directly from your campaign that more than covers your costs. But it may also be months later when you realize the campaign is still working strong and you know your market position has improved.
The "interview" is just a conversation, an opportunity to sit down and tell somebody about your business. There will be lights, microphones and a camera person pointing a camera at you. But after you sit down and start talking with your producer about your business, in 30 seconds you'll be just fine and won't be giving a thought to any of it.
Our producer's questions will prompt a conversation covering all of the topics aligning with your campaign's focus. If you stumble while making a point or want to make the point a different way, just pause and restate it. We have editors who take care of that in post production. Our producer will keeping talking with you on a topic until they know we have good sound. You'll know it too. Then the producer's questions will move the conversation on to the next topic.
We will show you or a person you assign to oversee the channel, the steps for uploading a video so your company gets SEO out of it. Then you can shoot your own videos on your phone if you want, demonstrating a new product or announcing a new service. When you upload it to your company channel you will know how to get the most out of it for your business. You can also contract with us to manage your channel.
When you buy one of our packages, you also get a lifetime open door to ask us any questions about your channel or video marketing. If we don't know the answer, we'll get it for you.
Here's a list of the typical tasks associated with a Package #2 video campaign, accompanied by estimates of amount of time required of the printing company owner/manager for each task.
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This is an excellent summary of how our video campaign installations work, from the perspective of an owner. Thank you Tom.