ONLINE AUTHORITY ENGINE PRICES

From start to finish it usually take 4-8 weeks to build your engine. During this time it could require as little as 2-4 hours of your time total. Much of that is 3 to 5 minutes looking at an email. Many owners enjoy spending more time with it and we're fine with either approach. 

There are about 6 times during the production process the owner's input is needed for progress. Usually it takes less than 30 minutes to present content and get feedback or decisions. There are two days we will need more of your time.

Our first meeting could take 30-60 minutes. This is where direction, focus, participants and deliverables are nailed down. Our actual production timeline comes out of this meeting. The other big time commitment is the day of the shoot. Depending on the number of topics you have purchased, the shoot could take 8-10 hours or two to three days. Your time is only required for your interview, which we block out 30 minutes. Interview may take 20 at the most. 

Certain platforms require verification and we strongly recommend verification be linked to the owner, not an employee. This means verification codes will have to be sent to the owner. To accomplish this, we'll find a 10 minute window that works for you. Then be standing by for a code to be texted to your phone or emailed to your business email account. Then give us that code. This is usually the final stage to verification. 

If you have the package where clients come to you, you might want to set aside time to greet them when they arrive and watch their interviews. Usually this will be around the same time as your interview, as we try to schedule all interviews in a block. Sometimes refreshments, light snacks are offered to clients when they show up for their interview time. 

Once we get your system installed, we have a session training with your assigned staff on best practices for adding fresh content and tracking digital content performance across Key Performance Indicators. If that's the last attention you give your engine, it will continue working for you for years at no additional cost to you. But we highly recommend you refresh your engine with new content supporting your sales goals and track your monthly reports to make sure there are no broken connections in your system. If your team can dedicate 5-10 hours a month tracking performance and maybe adding a few new posts or little videos you shoot; that will be your only cost to keep your engine running and performing well for you (i.e. getting quality prospects to find you, trust you and pay you and building online authority). 

An SEO agency will charge you between $500-$1,000 a month to perform a version of the tasks I described. If you produce the fresh content (if if it's AI) they will probably charge you more than $1,000 a month, so you would probably have to give them the content if you're in the $500 range. 

Your stack of tools (GBP,GSC,GA4,YT,Bing,Apple,Yelp) is the base set.  If you want to get into more sophisticated content analysis and marketing strategy, there are expensive tools that require expensive expertise to use properly. Monthly rates for maintaining your stack of tools and creating and launching new tactical campaigns vary by provider and campaign. Prices can range from $1,500 a month to $5,000 a month depending on complexity and scale. We offer basic monthly maintenance and content upgrade in the $500-$1,500 range depending on your goals. We also offer more upscale content upgrades.  If you want something more aggressive, we can refer you to SEO agencies we trust for competitive quotes and of course you are free to engage whomever you want to manage your online marketing system. The tools in your system are the industry standard and any reputable agency will know how to use them and add their tools to your stack. 

Your online visibility will increase almost immediately after we launch your marketing engine. It could produce a huge client a few hours after we launch. And that one client could give you enough business in one month to pay 100% of your Online Authority Engine costs. But that would be out of the ordinary. 

Our campaigns primarily produce organic growth. Organic growth is earned over time but unlike paid advertising, organic does not require payments for placing your brand in front of people searching for a printer in your city. 

That's the good news but it can take 4-6 weeks for search engines to pick up on your new signals and give you all the new authority your campaign deserves. Sometimes you get amazing ranking within hours of launch but typically it can take 4-6 weeks for you to hit your ranking. 

There's more good news though.  Organic listings have a lot more credibility (get more clicks) than most paid ads. And with time your authority grows. And if you refresh and maintain your engine regularly, it grows faster and higher.  And that one new client could still be all it takes to pay for 100% of your marketing engine costs.