Contact Us
Get Your FREE roadmap to improving your online authority
Let us know where you would like to grow. We'll send you a customized strategy to get the online portion of your marketing, contributing more to the effort.
FIND - CONVERT - DEPOSIT
your engine's key parts
- Properly Connecting Your Company to Search Engines
- Producing powerful, evergreen content that aligns to your sales goals
- Automated System deploying your messages across the internet in a strategic Industry Best Practices approach
your search connections
- We coordinate with your webpage designer or marketing agency to ensure your site is properly connected to the following FREE search platforms: Google Business Profile, Google Analytics 4, Google Search Console, YouTube Channel, Bing Webmaster and Apple Maps. If they are good we move to the next stage.
- If there's no web designer contact, we audit your website's connectivity to each platform. If there are no obstructions, we load the platforms and get you verified.
- If we find issues, we advise you of the issues and path options for remedies so you can get these platforms working for you.
- Once your company is verified by the major search engines, you're set for serious online marketing. There are additional marketing tools you can purchase offering deeper analytical work but these 6 free ones are industry standards putting you in good shape to conduct professional online marketing
your youtube channel
- This is your company's human connection to your online marketing.
- Based on your sales goals and marketing budget, we produce video stories on a topic of your choice. We use our award winning video story telling techniques to tell your stories.
- For each topic, we produce one longer form video and two shorter videos. Topics can include Direct Mail, Company Overview, Promotional Items, Special Niche or where ever you want to increase sales.
- Longer videos (appx 3 min) appear on landing pages and quickly win a prospect's trust by personally introducing the owner, employees, the shop, the products or service and perhaps most importantly happy customers who attest to the owner's quality.
- Shorter videos (appx 10 seconds) appear on social media platforms, search profiles and paid ads. They catch the attention of online scrollers and direct prospects to your landing page.
- Videos can run 24/7 for years. They work across all digital platforms.
your landing page
- All online marketing related to your topic should funnel traffic to your topic's landing page, within your website.
- Any question a prospect may have about your service or product should be addressed here. This should be called a Closing Page.
- The page's longer video should win your prospect's trust, that you can handle their important job.
- Landing pages improve the User's Experience. The page should make the next step easy; contact a person, schedule an appointment or pay a deposit.
- When a prospect leaves your landing page, they should feel like they already know you.
10 steps for building your engine
- LEARN: First we learn your sales goals and your ideas for getting there .
- RESEARCH: We research keyword trends in your market for opportunities in your targeted services. These keywords will be used throughout various stages of your project.
- AUDIT: We coordinate with your web company to ensure your company is properly connected to the major search platforms. If needed we help take steps to get you verified.
- PRESENT PLAN: We produce a plan detailing your objectives, project elements, completion timeline and cost. We work this plan until it meets your approval. It then becomes the project roadmap.
- PRE-PRODUCTION: We begin preproduction process of hiring vetted qualified local video professionals who work with our producer, scheduling interviews that work for all parties and gathering assets.
- VIDEO SHOOT: On shoot day our producer ensures everyone is on the same page and aware of their roles and schedule. This is the most fun part of the project, as interviews are friendly conversations with our producer with cameras rolling. Questions prompt authentic answers that drive our pieces. If all interviews are at the shop, some print owners cater refreshments for their clients.
- VIDEO EDIT: We create logo animation, procure royalty free music beds, create graphics, pull sound bites and create the stories of your business. The videos follow our preproduction discussions and expectations. When the pieces are edited and viewed, you get one list of revisions; within scope of original discussions.
- YOUTUBE CONTENT: We design or update your YouTube channel. For each video we: write the meta data and create custom thumbnails
- YOUTUBE CHANNEL/LANDING PAGE LAUNCH: We assist your web designer as needed to facilitate the launch of your YouTube channel with Landing Pages.
- TRAIN STAFF: We brief your staff on -How to add new videos to your channel -How to write titles. -How to write descriptions so you get SEO value from your fresh content. -How to monitor your search tools for useful Key Performance Indicators.
your roadmap for improving your online authority
- The free proposal we send you covers the following areas:
- Project Overview: We describe project goals and each element of your proposed project.
- Project Timeline: We breakdown each section of the project; when each stage will begin, to when it should complete. We are not pushy though. If we reach a stage we need direction from you to move forward, we wait until you have time to get to watch our video or look over our thumbnails for approval or direction.
- Project Cost: We breakdown the cost for each element and when payments are due. Client can save 5% by paying entire cost at contract.
- Project Contract: Our proposal comes with a boiler plate contract which is easily executed online. We can also draw up a separate less wordy agreement that protects both our interests or you can present one if you prefer.