video marketing Engine for printing companies

From start to finish it usually take 4-8 weeks to build your engine. During this time it could require as little as 2-4 hours of your time total. Much of that is 3 to 5 minutes looking at an email. Many owners enjoy spending more time with it and we're fine with either approach. 

There are about 6 times during the production process the owner's input is needed for progress. Usually it takes less than 30 minutes to present content and get feedback or decisions. There are two days we will need more of your time.

Our first meeting could take 30-60 minutes. This is where direction, focus, participants and deliverables are nailed down. Our actual production timeline comes out of this meeting. The other big time commitment is the day of the shoot. Depending on the number of topics you have purchased, the shoot could take 8-10 hours or two to three days. Your time is only required for your interview, which we block out 30 minutes. Interview may take 20 at the most. 

Certain platforms require verification and we strongly recommend verification be linked to the owner, not an employee. This means verification codes will have to be sent to the owner. To accomplish this, we'll find a 10 minute window that works for you. Then be standing by for a code to be texted to your phone or emailed to your business email account. Then give us that code. This is usually the final stage to verification. 

If you have the package where clients come to you, you might want to set aside time to greet them when they arrive and watch their interviews. Usually this will be around the same time as your interview, as we try to schedule all interviews in a block. Sometimes refreshments, light snacks are offered to clients when they show up for their interview time. 

Once we get your system installed, we have a session training with your assigned staff on best practices for adding fresh content and tracking digital content performance across Key Performance Indicators. If that's the last attention you give your engine, it will continue working for you for years at no additional cost to you. But we highly recommend you refresh your engine with new content supporting your sales goals and track your monthly reports to make sure there are no broken connections in your system. If your team can dedicate 5-10 hours a month tracking performance and maybe adding a few new posts or little videos you shoot; that will be your only cost to keep your engine running and performing well for you (i.e. getting quality prospects to find you, trust you and pay you). 

Your stack of tools (GBP,GSC,GA4,YT,Bing,Apple,Yelp) is the base set.  If you want to get into more sophisticated content analysis and marketing strategy, there are expensive tools that require expensive expertise to use properly. Monthly rates for maintaining your stack of tools and creating and launching new tactical campaigns vary by provider and campaign. Prices can range from $500 a month to $5,000 a month depending on complexity and scale. We offer basic monthly maintenance and content upgrade in the $500-$1,500 range depending on your goals. We also offer more upscale content upgrades.  If you want something more aggressive, we can refer you to SEO agencies we trust for competitive quotes and of course you are free to engage whomever you want to manage your online marketing system. The tools in your system are the industry standard and any reputable agency will know how to use them and add their tools to your stack.  

Your online visibility will increase almost immediately after we launch your marketing engine. It could produce a huge client a few hours after we launch. And that one client could give you enough business in one month to pay 100% of your Online Authority Engine costs. But that would be out of the ordinary. 

Our campaigns primarily produce organic growth. Organic growth is earned over time but unlike paid advertising, organic does not require payments for placing your brand in front of people searching for a printer in your city. 

That's the good news but it can take 4-6 weeks for search engines to pick up on your new signals and give you all the new authority your campaign deserves. Sometimes you get amazing ranking within hours of launch but typically it can take 4-6 weeks for you to hit your ranking. 

There's more good news though.  Organic listings have a lot more credibility (get more clicks) than most paid ads. And with time your authority grows. And if you refresh and maintain your engine regularly, it grows faster and higher.  And that one new client could still be all it takes to pay for 100% of your marketing engine costs. 

Yes you own all of the elements of your engine including the videos stories we produce. We give you the files, in addition to YouTube page ownership.  We strongly recommend you also are listed as the owner of all your online marketing tools like Google Business Profile. 

This is what we ensure when doing your online audit. Sometimes an employee from years ago will have listed their name or email as the account owner.  This can create issues when updating your accounts, should the employee leave along with email password information.  Keeping the owner information consistent across all of your digital properties can save you a lot of future time and expense.

Company owner Alan Kelley has won 4 first place regional awards from the Associated Press for his large market commercial television storytelling. These awards preceded the Emmy's. Also won a national writing award from Scripps-Howard and Indiana University for writing a 5 part radio series. 

Printing professionals are perfect fit for learning the basics of maintaining and updating your Online Authority Engine. Updating content is the best thing you can do. Adding posts to Google Business Profile is the biggest thing you can do. Every month if you write 2-4 short posts updating cool stuff your shop has done that goes a long way.  If you include a photo or a video, even better.  If you post a video, post it on your YouTube channel too.  We show you the basics of titling and describing it so you are getting SEO juice (online authority) every time you post a video. 

As far as checking your tools like Google Search Console and Google Analytics 4, we can show you a few of the key numbers to check that show you your traffic and campaigns are working. and if any pages on your website are broken, not indexing.  

If one employee dedicates 10 hours a month to this, your engine should be accruing authority every month, getting stronger, putting you in a better position to get those powerful organic recommendations. 

If you pay a professional company to do this, they will charge you around $500-$1,000 a month to basically do the tasks described. We would love to bid on this business but a local agency could also make a good case.  They may create the content for you each month and some or all of it may be AI but you would probably have to produce content and hand it over to them if you're paying under $1,000 a month. A reputable company will give you excellent reports each month showing you traffic trends, so you know what's working and making you the most money. There's a reason so many companies hire these agencies.