video marketing for printing companies

      First we learn where you want to grow you business and your ideas for messaging. Then we research keywords and competitors in your market to form a strategy or roadmap that either fortifies your current page one ranking or helps get you there faster. 

      We check with your web designer or SEO agency to ensure your website is being found by the following FREE online marketing tools: Google Business Profile, Google Analytics 4, Google Search Console, YouTube channel, Bing Web Profiler, Apple Maps. If any are not properly verified, we can assist with getting these tools up and running. These tools help you connect with quality online prospects and form a foundation for conducting serious online business...plus they're free.  

    Based on your sales priorities and local competition, we research keyword opportunities. We identify keywords and phrases that connect with local search patterns and we utilize this throughout all stages of your funnels and campaigns.  This continuity builds a network leading prospects to your website's landing page....building your online authority all along the way.    

    Part of our video strategy includes building or enhancing a funnel system that brings prospects to a landing page on your website dedicated to your target product or service.   This landing page should have all of the information a prospect needs to trust you can handle the job. A video introducing your staff, product and happy customers can be that final trust winning step in the sales process.  A video can help you win a prospect's trust in under three minutes. 

    We can work with your web designer to insure we are providing everything they need to properly embed your video content and all of its' metadata into this page,. This helps ensure search engine bots can find and understand your online messaging.  

    Based on your sales goals, we produce a series of videos: short videos for gaining social media attention, longer videos to win landing page trust. All are designed to get online prospects to Find you, Trust you and Pay you.  

    While we produce all videos for you, for projects outside Florida/Georgia, we typically hire a vetted local production crew to provide cameras, sound and lighting. If you don't have a company in mind, we research your market and provide you a list of 3 vetted companies from which choose. This company can become a local resource for your future video projects or those of your clients.  

    We edit each video. Based on our keyword research we properly title, describe and index according to industry best practices.  We produce custom thumbnails for each video. Once you are satisfied, the videos are stored in your YouTube channel video library. From there you deploy these videos strategically across the internet. With your 6 online marketing tools you can track which videos work best, where. Then focus your marketing efforts where the data shows things are working.